Google Search Console Integration

Real Google search data,
baked into every SEO check

Connect Google Search Console in one click and let PurpleScan turn impressions, clicks, CTR and average position into actionable SEO insights — alongside the crawl data we already collect for you.

How the integration works

A secure, read-only connection that keeps itself up to date so your SEO insights stay fresh — without any manual export.

01

Connect with Google

Sign in with your Google account, pick the Search Console property that matches your website. We use the official OAuth flow, so you never share your password.

02

90-day backfill

As soon as the connection is live, PurpleScan imports the last 90 days of search analytics so every GSC-powered check has historical context from day one.

03

Daily incremental sync

Every day we refresh a rolling 3-day window to catch the corrections Google ships after the fact — keeping clicks, impressions and positions accurate over time.

04

Disconnect anytime

Tokens are stored encrypted and scoped read-only. You can disconnect from the Settings page at any time — we immediately revoke access on Google's side too.

What data we pull from GSC

PurpleScan only reads the data it needs to power SEO insights. Nothing is shared with third parties.

Search queries

The actual terms your audience types on Google to reach your site — including long-tail queries you may not be tracking elsewhere.

Landing pages

Which of your pages receive search traffic, mapped to the pages PurpleScan crawls so you get unified per-page reports.

Clicks, impressions & CTR

Daily performance metrics that reveal where users are engaging — and where high impressions are leaving clicks on the table.

Average position

The ranking of each query/page combination, used to benchmark performance against expected CTR curves for your position.

URL Inspection

Google's ground-truth view of each URL: indexation status, canonical chosen by Google, last crawl date and coverage state.

Sitemaps

The sitemaps registered in Search Console, cross-referenced with the ones PurpleScan discovers during crawls to surface mismatches.

Six SEO checks powered by GSC

When your GSC account is connected, these checks start running automatically on every scan — no extra configuration required.

GSC CTR Opportunity

Identifies pages where the click-through rate is below the expected average for their search position, revealing quick-win optimization opportunities.

Keyword Cannibalization Detection

Detects when multiple pages compete for the same search queries, diluting ranking potential and confusing search engines about which page to show.

Search Performance Decline

Monitors for significant drops in clicks or ranking positions compared to the previous period, enabling rapid response to search visibility losses.

Search Visibility Gap

Finds pages that are crawled and indexable but receive zero impressions in Google Search, indicating potential discovery or relevance issues.

Google Index Status

Uses Google's URL Inspection API to verify whether each page is actually indexed, providing ground-truth indexation data directly from Google.

Google Crawl Discrepancy

Compares PurpleScan's crawl results with Google's view of the page to detect discrepancies in status codes, canonical URLs, or crawlability.

A dedicated GSC dashboard

Beyond automated checks, get a dedicated search performance dashboard with drill-downs into the pages PurpleScan already tracks.

Overview KPIs

Total clicks, impressions, average CTR and position with period-over-period comparison.

Top queries

Your highest-performing search queries with clicks, impressions and current position.

Top pages

Best-performing landing pages with deep links to each page's PurpleScan analysis.

Performance trends

Interactive time-series charts to spot traffic spikes, drops or seasonal patterns at a glance.

Secure by design

We treat your Google credentials with the same care you would — here is exactly how the connection is secured.

  • Standard Google OAuth2 flow — PurpleScan never sees or stores your Google password.
  • Read-only scope: we can read Search Console data, but never modify your site, properties or sitemaps.
  • Access and refresh tokens are stored encrypted at rest in our EU-hosted database.
  • One-click disconnect from the Settings page; we revoke our tokens on Google's side immediately.

Ready to plug in your search data?

Connect Google Search Console in under a minute and turn Google's own view of your site into concrete SEO actions.